Elavon et FreedomPay sont sur le point de transformer le secteur des paiements dans l’hôtellerie et la vente au détail en Europe

LONDRES, 25 avr. 2024 (GLOBE NEWSWIRE) — Elavon, l’un des principaux prestataires de solutions de paiement au monde, a annoncé ce jour sa collaboration élargie en Europe avec FreedomPay, leader mondial en matière de technologies Next Level Commerce™. Le partenariat a pour objectif d’amener des solutions de commerce intégrées ainsi qu’une technologie de paiement omnicanal de pointe aux grandes entreprises dans les secteurs de la vente au détail et de l’hôtellerie.

L’accord associe l’acquisition d’Elavon aux technologies commerciales FreedomPay au bénéfice des commerçants d’Elavon à travers toute l’Europe. Les entreprises disposeront d’une flexibilité et d’options de paiement améliorées, de données sécurisées et d’une technologie de paiement parfaitement intégrée, sur les canaux de commerce physique comme électronique.

« Elavon et FreedomPay sont forts d’une expérience enviable en Europe, où ils permettent aux commerçants dans les secteurs de l’hôtellerie et de la vente au détail de développer leurs opérations et de mieux répondre aux besoins de leurs clients », a déclaré Hemlata Narasimhan, présidente d’Elavon en Europe. « Nous sommes heureux d’approfondir nos liens avec FreedomPay dans notre effort continu d’offrir l’expérience de paiement de premier ordre qui a fait notre renommée. »

Elavon est depuis longtemps positionné comme un leader dans le secteur des paiements dans l’hôtellerie et la vente au détail, et l’intégration à la plateforme de commerce FreedomPay permet de réunir les fonctions de sécurité, d’identité, de paiements, de suivi de la fidélité et de publicité et des solutions exclusives basées sur les données.

« Ensemble, Elavon et FreedomPay redessinent le paysage international du secteur des paiements, en offrant encore davantage de fonctionnalités et d’innovations aux entreprises et à leurs clients », a déclaré Chris Kronenthal, président de FreedomPay. « Les commerçants peuvent désormais s’attendre à une expérience de paiement fluide et harmonieuse, avec en prime un traitement des données, un suivi de la fidélité et une sécurité de qualité supérieure. »

À propos d’Elavon (elavon.co.uk)

Elavon, principale société spécialisée dans les paiements internationaux, emploie plus de 4 300 personnes et est présente dans 10 pays. Filiale d’U.S. Bancorp (NYSE : USB), Elavon fournit aux entreprises les technologies nécessaires pour accepter les paiements des clients, que ce soit pour des achats en magasin, à domicile ou en déplacement.

Sa plateforme se distingue par le fait qu’elle offre un accès commun à travers les pays, ce qui facilite la mise en place rapide et sécurisée de leur système de paiement par les entreprises.

Elavon Financial Services DAC. Enregistrée en Irlande auprès du Bureau d’enregistrement des sociétés. La responsabilité des membres est limitée. Succursale du Royaume-Uni enregistrée en Angleterre et au Pays de Galles sous le numéro BR022122.

Elavon Financial Services DAC, exerçant ses activités sous le nom d’Elavon Merchant Services, est un établissement de crédit agréé et réglementé par la Banque centrale d’Irlande. Autorisé par la Prudential Regulation Authority (Autorité de régulation prudentielle britannique). Soumis à la réglementation de la Financial Conduct Authority (Autorité de conduite financière britannique) et à une réglementation limitée de la Prudential Regulatory Authority. Des informations plus détaillées concernant la portée de la réglementation appliquée auprès de nous par la Prudential Regulatory Authority sont disponibles sur demande.

À propos de FreedomPay (www.freedompay.com)

La plateforme Next Level Commerce™ de FreedomPay transforme les anciens systèmes et processus de paiement existants en systèmes de pointe, et permet aux commerçants de libérer la puissance des paiements. Choix privilégié pour beaucoup des plus grandes entreprises au monde dans les secteurs de la vente au détail, de l’hôtellerie, de l’hébergement, des jeux, des sports et divertissements, de la restauration, de l’éducation, de la santé et des services financiers, la technologie de FreedomPay a été spécialement conçue pour offrir des performances à toute épreuve dans l’environnement très complexe du commerce international.

La société maintient un environnement de sécurité de haut niveau et s’est illustrée comme la première à obtenir la validation très convoitée du PCI Security Standards Council (Conseil des normes de sécurité du secteur des cartes de paiement) concernant la norme de chiffrement point à point P2PE/EMV (Point-To-Point/Europay Mastercard Visa) en Amérique du Nord. Les solutions robustes de FreedomPay en matière de paiements, de sécurité, d’identité et d’analyse des données sont disponibles en boutique, en ligne et sur mobile, et sont prises en charge par une adoption rapide d’API (Application Programming Interface, ou interface de programmation d’application). La plateforme de commerce FreedomPay, qui a obtenu de nombreuses récompenses, fonctionne sur une pile technologique unique et unifiée à travers plusieurs continents, permettant aux entreprises d’offrir une expérience innovante supérieure à l’échelle mondiale.

Coordonnées :
Hayley Myles
Hill & Knowlton pour FreedomPay
Hayley.Myles@hillandknowlton.com

GlobeNewswire Distribution ID 9105702

Elavon and FreedomPay to transform payments for hospitality and retail in Europe

LONDON, April 24, 2024 (GLOBE NEWSWIRE) — Elavon, a leading global payments provider, today announces its expanded collaboration in Europe with FreedomPay, a global leader in Next Level Commerce™ technologies. The partnership aims to deliver cutting-edge integrated commerce solutions and omni-channel payments technology to large enterprise merchants across Retail and Hospitality.

The agreement pairs Elavon acquiring with FreedomPay commerce technologies to benefit Elavon merchants across Europe, empowering businesses with enhanced payment flexibility and optionality, data security, and a seamlessly integrated payments technology across both physical and ecommerce channels.

“Elavon and FreedomPay have an enviable track record in Europe of helping hospitality and retail merchants grow their operations and better meet their customers’ needs,” said Hemlata Narasimhan, President of Elavon in Europe. “We’re pleased to extend our relationship with FreedomPay to continue to offer the first-class payments experience we’ve become known for.”

Elavon has long been a leader in hospitality and retail payments, and integrating with the FreedomPay Commerce Platform merges security, identity, payments, loyalty, and advertising with proprietary data driven solutions.

“Together, Elavon and FreedomPay are reshaping the global payments landscape, introducing greater functionality and innovation to enterprise businesses and their customers,” said Chris Kronenthal, President of FreedomPay. “Merchants can now expect a seamless and consistent payments experience backed by Next Level data, loyalty, and security.”

About Elavon (elavon.co.uk)

Elavon is a leading global payments company with more than 4,300 employees and operations in 10 countries. A subsidiary of U.S. Bancorp (NYSE:USB), Elavon provides businesses with the technology needed to accept payments from customers, whether they are shopping in stores, at home or on the go.

Its platform is distinctive in that it is common across countries, making it easier for businesses to get their payment system up and running quickly and securely.

Elavon Financial Services DAC. Registered in Ireland with Companies Registration Office. The liability of the member is limited. United Kingdom branch registered in England and Wales under the number BR022122.

Elavon Financial Services DAC, trading as Elavon Merchant Services, is a credit institution authorised and regulated by the Central Bank of Ireland. Authorised by the Prudential Regulation Authority. Subject to regulation by the Financial Conduct Authority and limited regulation by the Prudential Regulation Authority. Details about the extent of our regulation by the Prudential Regulation Authority are available from us on request.

About FreedomPay (www.freedompay.com)

FreedomPay’s Next Level Commerce™ platform transforms existing payment systems and processes from legacy to leading edge and enables merchants to unleash the power of pay. As the premier choice for many of the largest companies across the globe in retail, hospitality, lodging, gaming, sports and entertainment, foodservice, education, healthcare and financial services, FreedomPay’s technology has been purposely built to deliver rock solid performance in the highly complex environment of global commerce.

The company maintains a world-class security environment and was first to earn the coveted validation by the PCI Security Standards Council against Point-to-Point Encryption (P2PE/EMV) standard in North America. FreedomPay’s robust solutions across payments, security, identity, and data analytics are available in-store, online and on-mobile and are supported by rapid API adoption. The award winning FreedomPay Commerce Platform operates on a single, unified technology stack across multiple continents allowing enterprises to deliver an innovative Next Level experience on a global scale.

Contact info:
Hayley Myles
Hill & Knowlton for FreedomPay
Hayley.Myles@hillandknowlton.com

GlobeNewswire Distribution ID 9104791

National Youth Council Launches Strategic Plan 2023-2024


The National Youth Council (NYC) has launched its 2nd Strategic Plan for the year 2023-2028 which aims to empower and develop the Youths in the country by amplifying their voices.

‘The strategic plan is designed to harness the immense potential of Youth by providing them with the necessary tools, resources and opportunities to thrive in the rapidly changing world through initiative, participation, representation and association,’ said Youth Affairs, Sports and Arts Cabinet Secretary (CS) Ababu Namwamba.

The CS made the remarks in a speech read on his behalf by the State Department for Youth Affairs Principal Secretary (PS) Ismail Madey on Wednesday during the launch of the NYC 2nd strategic plan for the year 2023/2024-2027/2028 themed Amplifying the Youth Voice held at Utalii Hotel in Nairobi.

Namwamba said that the launch marks a significant milestone in the commitment to the empowerment and development of the Youth in the country while adding that it recognizes the critical role that the Youth played in
shaping the future of the nation.

He noted that with over 75 percent of the country’s population being under the age of 35, the youth represent not just the country’s present but also the future leaders, innovators and drivers of progress.

‘It is within this context that the National Youth Council Strategic plan takes on the renewed significance,’ he said.

Namwamba reiterated that the strategic plan aims to create an enabling environment where every youth in the country can thrive and fulfill their potential adding that the plan addresses the strategic issues as well as key result areas that align with the national priorities and aspirations of youths.

Additionally, he said that the plan emphasizes on the importance of addressing the diverse needs of the young people including those from marginalized communities, persons living with disabilities and vulnerable groups.

The CS acknowledge the partners and stakeholders who contributed in shaping the strategic plan and look forward to stronger and deeper coo
peration with the youth and partners to bring the shared vision in to life while he also urges them to embark together towards a whole new dawn of both promise and fulfillment since the youth are both the present and future pillars of the nation.

He noted that the government has transformed the country’s economic model from perennial top- down to empower the youth and harness their potential for the economic revitalization of the country.

‘This revolutionary shift is championed by his Excellency Dr. William Ruto the President of Kenya himself who envisions Kenya and Europe as a fully empowered catalyst for the rapid transformation of our Nation,’ CS Said.

He announced that the launch signifies NYC commitment to harnessing the immense talent, energy and creativity of the youths and outlines a vision for empowering young people to become active participants in National development.

‘Through this plan, we aim to implement a levering environment that fosters your representation, inclusive participation, assoc
iation across all spheres of life,’ he stated.

The CS has urged the people to reaffirm their commitment to the youth and harness creativity Talent Energy and to build a more prosperous equitable society for all and leave lasting legacy empowerment and opportunities for generations to come.

‘To the youths of this Nation, keep believing in your abilities and dreams and break all ceilings of any limitation, connect with one another by strengthening, deepening and broadening networks locally and globally to unleash your full potential,’ CS advised.

Source: Kenya News Agency

Enhancing Resilience Of Traditional Fresh Food Markets Through Inclusion


Kenyan food systems are facing unprecedented challenges that include low productivity and inefficient food markets.

In addition, the food system actors such as the agricultural production system, those involved in food storage, transport and trade systems, food transformation and food retail, are not adequately focusing on delivering nutritious food to consumers.

The remarks were made by Principal Secretary, State Department for Agriculture Dr. Kipronoh Ronoh who added that there is a need to change the availability and affordability of nutritious foods.

Speaking when opening a three day KONGAMANO: Resilient Markets and Food Systems Governance Conference convened by the Global Alliance for Improved Nutrition (GAIN), the PS noted that traditional fresh food markets are a critical hub for fresh foods and remained a primary source of both staples and nutrient-dense food for a large share of our population.

‘Fresh food are essential to food and nutrition security (FNS) of urban and rural residents. Presently,
many of these markets are set up in a way that makes them structurally and operationally vulnerable to disruptions, such as, weather hazards, fires and power failures,’ he said.

Dr. Ronoh reiterated that the Food and Nutrition Security Policy (FNSP) outlines the range of priority areas and principles for government interventions to ensure all citizens get their right to be free from hunger and all forms of malnutrition as enshrined in the Kenya Constitution, 2010.

‘We are working closely with GAIN to transform food systems while paying specific attention to the wellbeing of vulnerable members of society by supporting their ability to adapt and thrive, access to resources and their rights to sustainable and equitable food systems,’ the PS said.

He added, ‘We must not overlook the imperative of gender responsiveness and inclusivity within our endeavors. Traditional food markets are strongholds of livelihoods for many women and therefore we are obligated to ensure equitable access to resources and opportuniti
es, thus empowering women to assume meaningful roles in market governance’.

GAIN’S Kenya Country Director Ruth Okowa said that urbanisation is negatively influencing Sub-Saharan Africa household diets, evidenced by an increase in consumption of affordable, well marketed highly processed foods across the urban-rural continuum.

‘It is worth noting that more than 70 percent of Sub-Saharan Africa households, especially those most vulnerable to social, economic and environmental shocks and pervasive food insecurity and malnutrition, access food from traditional fresh food markets,’ she added.

She explained that in Kenya, traditional food markets remained a dominant source of both staples and nutrient-dense foods which indeed underpins GAIN’s work in this space.

‘As GAIN, we believe that markets are not merely physical spaces where goods are exchanged; they are the mainstay of our urban environments, serving as hubs for economic activity, cultural exchange, and social cohesion. They are where farmers, vendors,
and consumers converge, fostering connections that are essential for the resilience of our food systems,’ Okowa said.

The Country Director explained that the Keeping Food Markets Working (KFMW) programme in Kenya was implemented in Kiambu and Machakos Counties aiming at keeping fresh food markets open and well governed and related SME businesses operational during and after the COVID-19 pandemic.

The programme, she added, also provided emergency grants worth over USD 453,000 to about 40 SMEs by covering operating expenses such as rent, salaries, marketing, transport, and raw materials.

‘In collaboration with the National Government and the County Governments of Kiambu and Machakos, we also developed and disseminated over 2,200 Information, Education and Communication (IEC) materials to keep COVID-19 out of markets through observing hygiene and social distancing, and dos before going to the market, while at the market and after visiting the market.

Building on the experience and lessons during the implemen
tation of the KFMW, Okowa said that the Resilient Markets Programme was conceived and is currently being implemented in one market in each of the five implementation counties.

‘The markets are in Madaraka in Kiambu, Marikiti in Machakos County, Free Area in Nakuru, Soweto in Nairobi and Kongowea in Mombasa County.

The project goal is to enhance resilience of traditional fresh food markets through effective inclusion, empowerment and mobilization of key food systems actors.

It is projected that six out of every 10 people in the world were expected to reside in urban areas by 2030. Further, it is also projected that over 90 percent of this growth would take place in Africa and Asia continents with unprecedented transitions in our dietary patterns and shifts in our food systems ecosystem.

Source: Kenya News Agency

Agency Rolls Out High Yielding Hybrid Rice Varieties To Cut Government Expenditure On Imports


In a bid to address Kenya’s significant rice production shortfall and enhance farmers’ income, the African Agricultural Technology Foundation (AATF) is pushing for the adoption of high yielding hybrid varieties to reduce the government’s annual rice import bill.

AATF, a non-profit African led organisation has partnered with farmers across the country to pilot several hybrid rice varieties to help the country bridge the shortage of the commodity which currently stands at 800, 000 metric tonnes.

Dr Kayode Sanni who heads AATF’s rice initiative said the situation has forced the country to rely heavily on imports from Pakistan, India, Thailand and Indonesia to meet the demand costing the taxpayer Sh 42 billion annually.

Kenya, he said has a huge potential for rice production adding that over ten new hybrid rice varieties have been authorised for planting which if well adopted will see the country join the league of top rice producers on the continent.

The varieties among them AH18007, AH18004, AH18003, Pwan G
old Plus, Komboka, Farm Gold Plus and Arise Gold Plus, he said were high yielding with good grain quality adding that the farmers brought on board during the pilot have registered yields of up to 10 tonnes per hectare.

This compared to inbred local varieties, he said signifies a 30 % increase in production per hectare (20-30 bags) promising farmers more income and stabilised production to enhance food security.

‘This shows that using the same set of inputs farmers planting hybrid rice are able to produce more and earn more. This in the long run is going to reduce the cost of production and make locally produced rice competitive in terms of grain quality,’ he said.

The hybrid varieties, he added, mature in 100-120 days and have demonstrated resilience to climate change shocks with research fields yielding up to 12 tonnes per hectare.

Dr Sanni said the National Rice Development Strategy 2019-2030, through which the government targets to scale up production per hectare to 7 tonnes by the year 2030 could be r
ealised faster if hybrid rice is fully embraced.

‘By using hybrid rice it is possible to achieve this target by the year 2025 if this technology we are championing is fully embraced and supported by the government,’ he said.

The adoption of hybrid rice, he said, holds promise not only for addressing the production deficit but also for enhancing farmers’ resilience to climate change and other environmental challenges.

With higher yields and improved pest and disease resistance, hybrid rice varieties, he said, offer a sustainable solution to the pressing issues facing Kenya’s rice sector.

The seeds, he added, are produced in the country, a move that promises to create job opportunities in seed production companies and rice farms if the uptake of the new technology is scaled up.

‘The parental line of these varieties is developed here in Kenya. Therefore seed companies interested in the venture will have access to it to produce their own hybrid seeds,’ he said.

Even though the uptake is still low, Dr Sanni
disclosed that AATF has partnered with the Alliance for Hybrid Rice in Africa (AHRA) which is a consortium of public and private sector players and the Cereal Growers Association (CGA) to rope in more farmers.

Through the partnership, the agency, he said, was advancing hybrid rice technologies, bringing together expertise and resources to create an enabling environment for the widespread adoption of hybrid rice cultivation practices in the country.

‘The potential impact of this initiative extends far beyond economic gains. By reducing rice imports, Kenya can enhance its food sovereignty, mitigate the risks associated with fluctuating global rice prices, and create new job opportunities,’ he said.

So far, he said over 1,500 farmers have embraced hybrid rice adding that through partnership with the Cereals Growers Association (CGA) which has a membership of over 600,000 farmers the agency plans to enlist 150,000 more farmers as the push to adopt the technology gains momentum.

CGA Project Manager Oswald Miri
ti attributed the low uptake for hybrid rice to farmer behaviour expressing optimism that more farmers will come on board by the end of this year.

‘Farmers take time to adopt new technology. We have introduced these varieties in Mwea but farmers still insist on growing basmati pishori. However, now that they are seeing the output of these new varieties and the reduced cost of production we are seeing a steady increase in the uptake,’ he said.

Grace Taka, a hybrid rice farmer at Khuluano in Bunyala North, Busia County confirmed that the varieties were high yielding promising farmers high returns as compared to local varieties.

‘I planted 0.4 hectare during the pilot and managed to get 26 bags valued at Sh150, 000. This means if I had planted a big area I would have earned more. During this time we had a problem with water but this did not affect the production much,’ she said.

Former Alego Usonga Member of Parliament (MP) Sammy Weya said hybrid rice was the way to go to empower farmers economically and loc
al production to satisfy the demand.

However, the farmers, he added, must pool together and pursue the venture on a large scale to reap maximum benefits.

Cultivating the crop on a small scale, he said, was too costly given the high costs involved in land preparation.

With the government opening up 250, 000 acres for irrigation in Nzoia, Weya said this presents a good opportunity for farmers in western Kenya to explore commercial hybrid rice farming to feed into the national basket and for export.

Source: Kenya News Agency