February 11, 2022

Gain Theory da WPP Nomeada Líder em Soluções de Medição e Otimização de Marketing

NOVA YORK, Feb. 10, 2022 (GLOBE NEWSWIRE) — A Gain Theory, consultoria global de previsões que acelera o crescimento de marcas ambiciosas, foi nomeada um Líder pela The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022.

A Wave MMO da Forrester avalia e compara os provedores de medição e otimização de marketing mais significativos em termos de oferta, estratégia e presença nos mercado atuais. A Forrester categoriza os provedores como Líder, Forte Desempenho, Concorrente ou Desafiador.

O relatório da Forrester afirma que: “Grandes empresas globais com orçamentos de marketing complexos em busca de serviços de alto contato devem colocar a Gain Theory na sua lista principal” e observa que a “oferta de serviços da Gain Theory realmente se destaca entre todos os concorrentes”.

A Gain Theory recebeu as maiores pontuações possíveis em 13 critérios, sendo definida como superior em relação a outros fornecedores na avaliação. As pontuações mais altas da Gain Theory incluem os critérios de caso de uso de ‘Gerenciamento de Portfólio de Marcas’, ‘Estratégia e Planejamento de Marketing de Omnicanal’ e ‘Empresas Conduzidas por Insights’. A Gain Theory também recebeu pontuação nos critérios de ‘Metodologia de Medição Unificada‘, ’Consultoria de Estratégia de Marketing’, ’Consultoria de Estratégia de Negócios’ e ‘Consultoria de Gestão de câmbio ’.

Devemos destacar a maior nota possível que a Gain Theory recebeu na categoria ‘Metodologia de Medição Unificada’. O relatório afirma que “a abordagem de longo prazo da Gain Theory é dar continuidade às suas recomendações de planejamento e otimização, incorporando mais comportamentos do cliente e sinais de dados”.

No que diz respeito à capacidade da Gain Theory de oferecer consultoria quanto às alavancas de crescimento de negócios em toda a empresa, o critério ‘Consultoria de Estratégia de Negócios’ recebeu alta pontuação na avaliação da competência dos fornecedores aplicarem a capacidade de medição e otimização em áreas como análise de evasão de clientes, análise de preços, análise de geração de demanda e outros insights funcionais.

“Neste momento de mudanças e incertezas sem precedentes, as empresas precisam de uma abordagem mais holística e voltada para o futuro para poderem acelerar o crescimento. Viabilizamos que nossos clientes façam isso com a ativação de estratégias de negócios inteligentes que reúnem retrospectiva, insight e previsão. Estamos muito satisfeitos com a nossa posição de Líder no relatório Wave da Forrester”, disse a CEO Global da Gain Theory, Manjiry Tamhane. “Isso confirma o valor único que oferecemos para nossos clientes em todo o mundo, que confiam em nós para focar no que mais importa, simplificar rapidamente o que é complexo e, como resultado, fazer uma diferença significativa para o desempenho dos seus negócios.”

Sobre a Gain Theory

A Gain Theory é uma consultoria global de Forecast, focada em acelerar o crescimento de marcas ambiciosas.

Nossos especialistas em dados, analítica avançada, tecnologia e consultoria combinam a retrospectiva, insight e previsão para aprimorar as decisões de investimento e ativar rapidamente o crescimento.

Disponível em 62 mercados, nossas soluções e experiência vertical altamente especializadas e premiadas dão suporte aos clientes por meio de quatro pilares de medição e otimização: Bases para o Crescimento, Excelência em Dados, Aceleradores de Crescimento, e Ativação para o Crescimento.

Para se concentrar no que é mais importante para os clientes, o Índice de Eficácia de Marketing proprietário da Gain Theory avalia e compara a maturidade da eficácia de marketing – estabelecendo lacunas críticas que impedem o crescimento acelerado. Com base em dados, o Índice de Eficácia de Marketing compara o setor e a indústria para ajudar a informar as prioridades do roteiro transformacional.

A Gain Theory é uma agência da WPP (NYSE: WPP).

Para saber mais sobre nós, accese o site www.gaintheory.com e siga nossas redes sociais em LinkedIn ou Twitter. Para perguntas da imprensa, contate:

Para perguntas da imprensa, contate:
Claudia Sestini
Global CMO, Gain Theory
claudia.sestini@gaintheory.com

February 11, 2022

Le cabinet Gain Theory de WPP désigné comme un leader des solutions de mesure et d’optimisation du marketing

NEW YORK, 11 févr. 2022 (GLOBE NEWSWIRE) — Gain Theory, un cabinet de conseil mondial de prévision qui accélère la croissance pour les marques ambitieuses, a été désigné comme un Leader dans le rapport The Forrester Wave™: Marketing Measurement and Optimization Solutions du 1er trimestre 2022.Ce rapport Forrester Wave MMO analyse et évalue les fournisseurs de mesure et d’optimisation du marketing les plus importants en termes d’offre, de stratégie et de présence sur le marché. Il classe les fournisseurs dans les catégories Leaders, Strong Performers, Contenders ou Challengers.

Dans ce rapport, Forrester indique que « les grandes entreprises mondiales ayant des budgets marketing complexes et qui sont en quête de services de qualité devraient inscrire Gain Theory sur leur liste restreinte » et ajoute que « l’offre de services de Gain Theory se démarque réellement de l’ensemble de la concurrence. »

Gain Theory a reçu les scores les plus élevés possibles sur 13 critères, définis comme supérieurs par rapport aux autres fournisseurs dans l’évaluation. Les scores les plus élevés de Gain Theory incluent les critères de cas d’utilisation « gestion de portefeuilles de marques », « stratégie et planification marketing omnicanal » et « activités axées sur les informations ». Des notes parfaites ont également été attribuées à Gain Theory dans les critères « méthodologie de mesure unifiée », « conseils en stratégie marketing », « conseils en stratégie d’entreprise » et « conseils en gestion du changement ».

Il convient de noter que le meilleur score possible a été décerné à Gain Theory pour le critère « méthodologie de mesure unifiée ». Le rapport indique : « L’approche à long terme de Gain Theory consiste à faire progresser ses recommandations de planification et d’optimisation en incorporant davantage de comportements clients et de signaux de données. »

En ce qui concerne la capacité de Gain Theory à fournir des conseils sur les leviers de croissance à l’échelle de l’entreprise, le cabinet a également reçu des notes élevées pour le critère « conseils en stratégie d’entreprise », qui évaluait la capacité des fournisseurs à appliquer leurs facultés de mesure et d’optimisation dans des domaines tels que l’analyse du taux de perte de clients, l’analyse des prix, l’analyse de la génération de demandes et d’autres informations fonctionnelles.

« À une époque de changement et d’incertitude sans précédent, les organisations ont besoin d’une approche plus holistique et orientée vers l’avenir pour accélérer leur croissance. Nous avons permis à nos clients d’y parvenir en activant des stratégies commerciales intelligentes qui favorisent la rétrovisibilité, la compréhension et la prévision. Nous sommes ravis d’avoir été désignés comme un Leader dans le rapport Forrester Wave », a déclaré Manjiry Tamhane, PDG mondial de Gain Theory. « Cela confirme pour nous la valeur unique que nous apportons à nos clients qui, dans le monde entier, nous font confiance pour nous concentrer sur ce qui compte le plus, simplifier la complexité rapidement et, au bout du compte, faire une différence significative pour leurs performances commerciales. »

À propos de Gain Theory

Gain Theory est un cabinet de conseil mondial de prévision, axé sur l’accélération de la croissance pour les marques ambitieuses.

Nos experts en données, analyses avancées, technologies et conseils s’appuient sur la rétrovisibilité, la compréhension et la prévision afin d’améliorer les décisions d’investissement et d’activer la croissance rapidement.

Disponibles sur 62 marchés, nos solutions primées et notre expertise verticale hautement spécialisée soutiennent nos clients via quatre piliers de mesure et d’optimisation : les bases de la croissance, l’excellence des données, les accélérateurs de croissance et l’activation pour la croissance.

Pour se concentrer sur ce qui compte le plus pour les clients, l’indice exclusif d’efficacité du marketing (Marketing Effectiveness Index) de Gain Theory analyse et évalue la maturité de l’efficacité du marketing, en identifiant les lacunes critiques qui entravent une croissance accélérée.S’appuyant sur des données, cet indice d’efficacité établit des références par rapport au secteur et à l’industrie afin d’aider à éclairer les priorités de feuilles de route transformationnelles.

Gain Theory est une agence de WPP (NYSE : WPP).

Pour en savoir plus, rendez-vous sur www.gaintheory.com et suivez-nous sur les réseaux sociaux via LinkedIn ou Twitter.

Pour toute demande de la presse, veuillez contacter :
Claudia Sestini
Directrice mondiale du marketing de Gain Theory
claudia.sestini@gaintheory.com

February 11, 2022

FAO calls on international community to mitigate drought situation in Africa

NAIROBI— Food and Agriculture Organization of the United Nations (FAO) Deputy Director-General Beth Bechdol has expressed concern over the ravaging drought in pastoralist inhabited areas of Northern Kenya and called on the international community to urgently make interventions to mitigate the situation.

Speaking during a tour of Moyale Sub-county in Marsabit County where the organization is implementing a capacity-building project for farmers in a bid to make them resilient to the harsh climatic conditions, Bechdol was shocked by the state of affairs and called for a joint effort to reverse the trend.

She pointed out that the challenges faced by the pastoralist communities were unacceptable which called for new ways to address the situation to be devised as opposed to just availing resources.

The director-general who was accompanied by the Chief Administrative Secretary for Devolution Abdul Bahari and the UN country representative Stephen Jackson expressed concern that the situation was getting out of hand with the pastoralists getting overwhelmed.

She said that effectively addressing the climate change-driven challenges required renewed methodologies and a collaborative approach to the problem by all actors.

In his remarks, a similarly stunned Jackson noted that the drought situation was out of the ordinary with virtually all livestock farmers losing livestock which is their main source of livelihood.

He said that the government both at the county and national level had done much of what was expected but the condition was now more dire amidst scarce resources hence the need to pull resources to avert loss of lives.

Jackson added that interventions by UN-affiliated bodies like FAO, WFP and UNICEF as well as other organizations had managed to fund half of the appeals made hence the urgent need to revise the assistance upwards.

He cautioned that unless prompt measures are taken, the possibility of starvation and loss of lives was inevitable.

FAO is currently providing vulnerable households in the Adeso area of Moyale with enriched animal feeds with each beneficiary receiving 150 kilograms of pellets.

Source: NAM NEWS NETWORK

February 11, 2022

WHO: Africa’s COVID-19 Infections Could Be Much Higher Than Reported

The COVID-19 infection rate for Africa may be as much as seven times higher than reported, while death counts could be two to three times higher, according to the World Health Organization’s regional director for Africa.

“We’re very much aware that our surveillance systems problems that we had on the continent, with access to testing supplies, for example,” Dr. Matshidiso Moeti said Thursday, “have led to an underestimation of the cases.”

Public health officials have warned for some time that Africa’s COVID infection and death tolls were likely undercounted.

India’s health ministry reported 58,077 new COVID cases on Friday. Like Africa, public health officials have also cautioned that India’s COVID figures are probably under-calculated, as well.

As many as 3,000 New York City municipal workers are facing termination Friday if they do not adhere to the city’s mandate requiring city workers to be vaccinated against COVID-19. Workers have staged protests, but Mayor Eric Adams has remained firm in upholding the policy imposed by his predecessor Bill de Blasio.

“We are not firing them. People are quitting,” Adams said recently.

Firefighters and police could be among those terminated.

Meanwhile, officials in Paris and Brussels have warned that they will not allow convoys, to enter the cities to stage anti-vaccine protests, similar to the one in Ottawa, Canada. Part of the French convoy is already en route to the capital for the weekend rally. The Belgian protest is planned for Feb. 14.

Johns Hopkins Coronavirus Resource Center reported early Friday it has recorded more than 406 million global COVID infections and almost 6 million deaths. More than 10 billion COVID-19 vaccines have been administered, the center said.

Source: Voice of America

February 11, 2022

UN Agencies Step Up Relief for Madagascar Cyclone Survivors

U.N aid agencies are stepping up emergency relief for tens of thousands of people in Madagascar whose lives and livelihoods have been devastated by Cyclone Batsirai.

Government officials report at least 94 people have died, more than 116,000 have been affected, including nearly 31,000 displaced. The United Nations cautions those figures are likely to increase as more, heretofore, inaccessible areas are reached.

Cyclone Batsirai made landfall on February 5 and the powerful storm demolished or damaged everything in its wake. The U.N. Office for the Coordination of Humanitarian Affairs, OCHA, says wind and rain wreaked havoc on more than 18,000 houses and some 70 health centers.

OCHA spokesman Jens Laerke says debris-strewn roads remain closed, making it difficult to access many people in need. Nevertheless, he says a brisk emergency response to the disaster is underway.

“U.N. agencies and NGOs (non-governmental organizations) are already providing relief to support the government-led response,” Laerke said. “And we are delivering food, water and sanitation, health supplies and protection services to people who urgently need this. There also are needs assessments that continue in the most-affected districts in the south-east of the country.”

Before the storm hit, the World Food Program had prepared for the devastation that was to come. The agency pre-positioned food ahead of the cyclone. WFP spokesman Tomson Phiri says the food is being distributed to people in affected communities and additional stocks are making their way to worst-hit areas.

He says the WFP so far has distributed 10,000 hot meals in cyclone shelters and will be distributing large quantities of food to thousands of other displaced people over the coming days.

“We are conducting aerial surveys by utilizing the United Nations Humanitarian Air Service on a basis of special flights in coordination with OCHA… We are already providing logistic support for relief goods such as tents, wooden pallets, and tarpaulins,” Phiri said. “

Aid agencies warn the severe damage incurred in agricultural regions on the east coast of the large Indian Ocean island could take hunger to even more alarming levels.

They note the cyclone destroyed the rice crop that was just weeks from harvest and fear the consequences of another bad harvest next year.

Source: Voice of America