Daily Archives: March 4, 2020

La campagne de la Journée internationale des femmes #BiasCorrect de Catalyst revient pour stopper les préjugés sexistes inconscients sur le lieu de travail

La campagne fait participer les hommes et propose  un plug-in Slack ainsi que d’autres outils disponibles dans plusieurs langues

NEW YORK, 4 mars 2020 /PRNewswire/ — Catalyst célèbre la Journée internationale des femmes (JIF) 2020 avec le redémarrage de sa campagne à succès #BiasCorrect, pour rompre avec les préjugés inconscients en soulignant la puissance des mots utilisés pour décrire les femmes sur le lieu de travail.

S’appuyant sur le succès de sa campagne #BiasCorrect lors de la JIF 2019 – qui a présenté des images de femmes leaders et influenceuses, telles que Hillary Clinton et Sheryl Sandbergn, partageant les paroles tendancieuses qui sont employées pour les décrire sur leur lieu de travail, ainsi qu’un plug-in Slack permettant de corriger les termes à caractère sexiste – la campagne de cette année s’est développée pour inclure des hommes. L’objectif consiste à démontrer que les femmes et les hommes partageant les mêmes talents et compétences sont souvent décrits de manière très différentes, ce qui crée des barrières susceptibles d’affecter négativement la progression des femmes.

D’après les estimations, la campagne de l’an dernier, en partenariat avec Burns Group, société de transformation des marques dirigée par des femmes, a attiré 188,5 millions de personnes, et le hashtag #BiasCorrect a suscité l’intérêt de plus de 32 millions d’utilisateurs sur Twitter. La page Web #BiasCorrect a reçu plus de 114 000 visites de 89 pays répartis sur six continents, et depuis 2019, près de 300 équipes professionnelles ont téléchargé le plug-in #BiasCorrect dans Slack.

« La réponse à la campagne #BiasCorrect de l’an dernier a confirmé que de nombreuses personnes ignorent l’impact des préjugés sexistes inconscients sur le lieu de travail. Par conséquent, nous avons considérons qu’il était important de continuer à informer le monde entier sur la manière dont le langage affecte l’inclusion », a déclaré Lorraine Hariton, PDG de Catalyst. « Nous savons que le problème n’est pas réglé, et nous engageons les hommes en tant que partenaires de genre dans le cadre de notre campagne #BiasCorrect 2020, afin de mettre un terme aux préjugés et d’aider les femmes à progresser. »

Le générateur de photo avec un terme sexiste de la campagne #BiasCorrect de cette année est disponible en anglais, en français, en allemand, en espagnol et en japonais.

L’outil plug-in Slack de la campagne #BiasCorrect est disponible en anglais, en français, en allemand et en espagnol. Le plug-in, mis à jour par WillowTree pour la campagne 2020, tague les préjugés inconscients dans les conversations en temps réel sur des plateformes de messagerie instantanée professionnelle telles que Slack, et identifie les termes qui engendrent des stéréotypes sexistes préjudiciables en suggérant des alternatives, telles que « passionnée » pour remplacer « émotive » et « patronne » pour remplacer « autoritaire ». Il est disponible sous forme de code open source, et peut être adapté à d’autres plateformes de messagerie instantanée.

Le site Web #BiasCorrect présente des témoignages vidéo de dirigeantes et influenceuses ayant été confrontées à des préjugés sexistes ; des publications personnalisables à télécharger pour les réseaux sociaux ; ainsi que des informations sur la manière dont les individus et les entreprises peuvent lutter contre les préjugés inconscients, notamment un outil de téléchargement de photo permettant aux hommes et aux femmes d’ajouter leurs propres termes #BiasCorrect.

« Nous avons considéré qu’il était important d’étendre nos travaux avec Catalyst pour rendre la campagne #BiasCorrect encore plus inclusive », a déclaré Joanne McKinney, PDG de Burns Group. « La triste vérité, c’est que les préjugés sexistes sont universaux — et la présence mondiale de Catalyst lui permet de créer des outils de grande envergure, qui favorisent le changement. »

Catalyst invite les individus et les entreprises à se rendre sur la page Web #BiasCorrect, qui fournit des ressources permettant à la fois aux hommes et aux femmes de comprendre, stopper, et corriger les préjugés inconscients. La campagne sera également présentée dans plusieurs régions et villes sur des affiches situées dans des arrêts de bus et des ascenseurs. Bank of America est le sponsor principal de cette campagne.

À propos de Catalyst
Catalyst est une organisation mondiale à but non lucratif qui travaille aux côtés de quelques-uns des PDG les plus puissants au monde et d’entreprises de premier plan, afin de contribuer à bâtir des lieux de travail qui œuvrent en faveur des femmes. Créée en 1962, Catalyst encourage le changement grâce à des recherches pionnières, des outils concrets et des solutions éprouvées, afin d’accélérer et de faire progresser les femmes en direction du leadership — dans la mesure où le progrès des femmes constitue un progrès pour tous.

À propos de Burns Group
Burns Group est une société de transformation des marques qui co-crée avec audace l’avenir des marques, à la fois récentes et anciennes. Nous apportons du courage aux marques établies et de l’expérience aux startups. Pour en savoir plus, rendez-vous sur burnsgroupnyc.com

Contacts médias :

États-Unis : Stephanie Wolf
+1 732 322 3698
media@stephaniewolfpr.com

Canada : Francine Beck
+1 416 725 3710
francine@fbstrategiesgroup.com

Europe : Frances Knox
+ 44 7850 470123
frances@frankly-pr.co.uk

Logo – https://mma.prnewswire.com/media/732308/Catalyst_Tagline_Logo.jpg

The Catalyst #BiasCorrect International Women’s Day Campaign Returns To Interrupt Unconscious Gender Bias In The Workplace

Campaign Engages Men and Offers  Multiple Languages in Slack Plugin and Other Tools

NEW YORK, March 4, 2020 /PRNewswire/ — Catalyst is celebrating International Women’s Day (IWD) 2020 with a reboot of its successful #BiasCorrect campaign to interrupt unconscious bias by highlighting the power of words used to describe women in the workplace.

Building on its 2019 IWD #BiasCorrect campaign success – which featured images of women leaders and influencers like Hillary Clinton and Sheryl Sandberg sharing biased words used to describe them in the workplace, along with a Slack plugin to correct gender-biased language – this year’s campaign has expanded to include men. The goal is to demonstrate that women and men with the same talents and skills often are described in very different ways, creating barriers that can adversely impact women’s advancement.

Last year’s campaign, in partnership with women-led brand transformation company Burns Group, reached an estimated 188.5 million people, and the hashtag #BiasCorrect attracted the interest of more than 32 million on Twitter. The #BiasCorrect webpage received more than 114,000 visits from 89 countries across six continents, and since 2019, nearly 300 workplace teams have downloaded the #BiasCorrect plugin in Slack.

“The response to last year’s #BiasCorrect campaign confirmed that many people are unaware of the impact of unconscious gender bias in the workplace. Therefore, we knew it was important to continue to educate everyone about how language affects inclusion,” said Lorraine Hariton, Catalyst President and CEO. “We know the problem isn’t fixed, and we’re engaging men as gender partners in our 2020 #BiasCorrect campaign to interrupt bias and help women advance.”

This year’s #BiasCorrect gender-biased word photo generator is available in English, French, German, Spanish, and Japanese.

The #BiasCorrect Slack plugin tool is available in English, French, German, and Spanish. The plugin, updated by WillowTree for the 2020 campaign, tags unconscious bias in real-time conversations on work-based chat platforms such as Slack, identifying words that create harmful gender stereotypes by suggesting alternatives, such as “passionate” to replace “emotional” and “boss” to replace “bossy.” It is available as an open-source code and can be adapted for other instant-messaging platforms.

The #BiasCorrect website features video testimonials from leaders and influencers who have faced gender bias; customizable social media posts for download; and information on how individuals and companies can combat unconscious bias, including a photo uploader enabling men and women to add their own #BiasCorrect words.

“We felt it was important to extend our work with Catalyst to make #BiasCorrect even more inclusive,” said Joanne McKinney, Burns Group CEO. “It’s an unfortunate truth that gender bias is universal—and Catalyst’s global footprint enables them to create wide-reaching tools that drive change.”

Catalyst invites individuals and companies to visit the #BiasCorrect webpage, which provides resources for both men and women to help understand, interrupt, and correct unconscious bias. The campaign will also be featured in various regions and cities in posters at bus stops and in elevators. Bank of America is the lead sponsor for this campaign.

About Catalyst
Catalyst is a global nonprofit working with some of the world’s most powerful CEOs and leading companies to help build workplaces that work for women. Founded in 1962, Catalyst drives change with pioneering research, practical tools, and proven solutions to accelerate and advance women into leadership—because progress for women is progress for everyone.

About Burns Group
Burns Group is a brand transformation company that bravely co-creates the future of brands, young and old. We bring bravery to established brands and experience to startups. To learn more, visit burnsgroupnyc.com

Media Contacts:

U.S.: Stephanie Wolf
+1 732 322 3698
media@stephaniewolfpr.com

Canada: Francine Beck
+1 416 725 3710
francine@fbstrategiesgroup.com

Europe: Frances Knox
+ 44 7850 470123
frances@frankly-pr.co.uk

Logo – https://mma.prnewswire.com/media/732308/Catalyst_Tagline_Logo.jpg

South Africa in Recession, Figures Show

JOHANNESBURG The official announcement that South Africa is in recession only confirmed what many South Africans, beset by high unemployment and unreliable electricity, already knew: The economy is flagging.

This week, the nation’s statistical agency announced the gross domestic product had shrunk by 1.4 percent in the fourth quarter of 2019. That means two consecutive quarters of contraction, making this officially, for the third time in the history of democratic South Africa, a recession. The nation shed the apartheid system with its first inclusive elections in 1994.

Multiple domestic challenges persist, notably, the security of electricity supply with heightened rotational loadshedding impeding the optimal functioning of the economy, economist Lara Hodes of Investec Bank said. Additionally, persistent policy uncertainty and the slow implementation of crucial reforms continue to weigh on business and consumer confidence, inhibiting satisfactory growth.

But Finance Minister Tito Mboweni promised in his annual budget speech, presented last week, that better times are ahead. He identified the nation’s electricity provider, Eskom which has failed to keep up with demand, and has had to implement rolling blackouts in recent weeks as a priority.

We forecast that the South African economy will grow by 0.9 percent and inflation will average 4.5 percent in 2020, he said. Over the next 18 months, the economy should get a number of jump starts. Persistent electricity problems will, however, hold back growth. Over the next three years, we expect growth to average just over one percent. Therefore, a stable supply of electricity will be our No. 1 critical task.

Seven out of 10 of the nation’s biggest industries contracted in the fourth quarter, with agriculture falling the most, by nearly 8 percent.

Mboweni also attributed the economic situation to the spread of the novel coronavirus, which originated in China in late 2019 and has since infected more than 91,000 people worldwide. While South African officials have yet to report a confirmed case of the virus, Hodes acknowledged that it has hurt the economy.

South Africa is a small, open economy and therefore it is highly sensitive to global events. Although we do not know the extent of the economic damage COVID19 will cause, it depends on how quickly the virus is contained, she told VOA. It is currently weighing significantly on global markets.

Meanwhile, one of the few African nations that has seen at least one confirmed case of coronavirus is thriving economically. New figures from Nigeria show the oil giant surpassed its fourthquarter growth forecasts, making it Africa’s largest economy.

Source: Voice of America

Coronavirus Brings ‘Sinophobia’ to Africa

WASHINGTON/NAIROBI A video being shared widely on social media shows an angry crowd threatening two people of Asian descent about the coronavirus. Reportedly recorded in Kenya, a man in the crowd shouts at the frightened couple, You are corona! The Asian man responds, We don’t have corona. Enough! Finally, a person in the crowd raises his hand threatening to slap the Asian man.

As the coronavirus spreads across continents, it is also spreading fear. In many parts of the world, including Africa, xenophobia, and more specifically, sinophobia, the fear of Chinese people, is on the rise. An estimated 1 million Chinese live and work in Africa. Many now face added scrutiny or outright discrimination.

In interviews on the streets of Nairobi, VOA found growing unease about Chinese immigrants.

When I see a Chinese, I get scared because I don’t know if they are from China or if they were in Kenya before the virus outbreak, Patricia Wayua, a media consultant in Kenya, told VOA’s Swahili service. You know how our system is corrupt. You never know. So that’s why when I see a Chinese I get a little bit scared.

Another pedestrian urged caution. I don’t think we should discriminate against them per se, said the man in Nairobi. My take is that the government should just check to make sure the people who are coming inside the country are screened and all the right procedures are followed. Because we also do business with them and they also employ us and they are also supporting the economy.

Yoon Jung Park, a professor at Johns Hopkins University and an associate director at the China Africa Research Initiative (CARI), said antiChinese sentiment is not new in Africa.

I would say that across the continent there have been periodic kinds of outbursts of what looks to be antiChinese sentiment, Park told VOA. Some of the studies that we’ve done in southern Africa would seem to indicate that sometimes the Chinese are a scapegoat for criticizing the incumbent governments.

A 2015 study by the Chinese statefunded news site The Paper found that 60% of attacks against Chinese workers abroad took place in Africa. One such incident that gained international headlines occurred in 2010 in Zambia. There, workers who were angered at unsafe conditions at a mine gathered to protest and were shot by Chinese mine managers. The report also found that South Africa was the worst location for such incidents of xenophobia.

Park said the reasons for such attacks vary. Sometimes people are angry that foreigners profit while locals suffer. Other times attackers are angry at their own government for giving opportunities to foreigners.

I would say it’s a combination of factors, said Park. There’s some degree of lashing out at the outsider or newcomer who is outcompeting you. But it’s also oftentimes an indication that China is very close to the government that’s in power.

It is not clear whether the coronavirus will have a longterm impact and worsen SinoAfrican relationships. The combination of a frightening disease with a foreign origin can lead people to react.

There’s a tremendous amount of fear about the unknown, and this unknown disease is now attached to Chinese bodies as opposed to, you know, with Ebola, African bodies, said Park. I don’t know if it’s racism or xenophobia per se, but it is this tendency, I think, that we as human beings have to fear what we don’t know.

Source: Voice of America